My Game, My Rules – TVC

Police Lifestyle


Police Watches launched its biggest television advertising campaign to date and our team were the producers behind the magic.

The campaign ran on ITV channels in the UK with more than 13million potential viewers with spots booked during programmes including “I’m a Celebrity Get Me Out of Here” and “The X Factor”. The 10 second UK-filmed advert stars a parkour stunt model along with five watch models, including the Python which is the main focus and brand’s hero model for AW14.

The campaign went live on ITV from 24th November to incorporate key retail dates such as Black Friday and Cyber Monday. A longer, viral version of the advert featured online at and across social media channels.

Behind The Scenes


Director: Jake Barrett

Producer: Ryan Phillips