Throughout 2016, our creative team have been managing and producing a series of films for National Express coaches commissioned by social media agency, One Black Bear. The films focus on a range of different cities across the UK and show a side to each of them that’s loved by the locals and not your typical tourist destinations. The campaign called #TakeADifferentView runs across the National Express social media platforms and features interviews from well known figures such as celebrity chef, Glynn Purnell through to born and bred locals. The advertisements are also promoted by tourist websites such as Visit Birmingham and Londonist.
National Express via One Black Bear