Giving Super Dreams A Little More Colour

Superdream selects HIPSTER to bring their filmic vision to life.

We have recently released a brand new project for creative agency Superdream. A showreel as part of their brand reawakening. However, we wanted to delve into the production process with you and show you some footage that touches on one vital, yet very overlooked, part of bringing a film to life.

Colour Grading 

We know how it goes. You have thousands of pounds work of camera gear on set and you feel assured that the image coming out of the camera is instantly ready for the big screens in Hollywood. Yes, the detail is there. However, at the same time, it isn’t. This is because there is a post-production step that needs to be considered to get the most out of your footage.

Flat and bring back.

When shooting content on set, filming things ‘flat’ and without colour is our most favourable option as you then have the scope to adapt colour and tone within the edit. This means we can achieve anything from the look of a romantic comedy, through to the darkest thrillers such as ‘Se7en’, as long as your DOP has lit things correctly during the shoot. This may not always be the case if deadlines are tight, however colour grading is a step that we always make time for after a project has been cut together.

Why?

As you will know, here at HIPSTER we pride ourselves on delivering the finest looking content for our clients. Therefore, that means we want to create filmic content that has a look tailored perfectly to a clients messages and brand. Colour grading is something that hugely helps us to achieve this, but we don’t want to just talk about it, we want to show you.

The Example 

The film below shows a comparison of footage before it went to colour grade and footage after the colour grade. Explore how this important process helps bring the footage back from dull, flat content, into something unique, high end and most importantly, bespoke.

We Are Superdream – BEFORE AND AFTER GRADE from HIPSTER. on Vimeo.

 

So there you have it.

One very overlooked, yet necessary step in the production process that is usually overlooked or replaced by built in camera LUT’s and picture profiles. If you would like to know more about working with us and the production process, please feel free to contact a member of the HIPSTER team anytime, the kettle is always on!

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