Video Marketing By The Numbers

Not convinced video marketing is the way of the future?

Here are a few statistics to help you understand exactly how popular video marketing has become in recent years:

Video is projected to claim more than 80% of all web traffic by 2019.

Adding a video to marketing emails can boost click-through rates by 200-300%.

Embedding videos in landing pages can increase conversion rates by 80%.

90% of customers report that product videos help them make purchasing decisions.

According to YouTube, mobile video consumption grows by 100% every year.

64% of customers are more likely to buy a product online after watching a video about it.

87% of online marketers are currently using video content in their digital marketing strategies.

A third of all the time people spend online is dedicated to watching videos.

Video ads now account for more than 35% of all ad spending online.

59% of company decision makers would rather watch a video than read an article or blog post.

Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.

Impressive, wouldn’t you say? At HIPSTER, film and video is at the core of what we do. If you would like to see how we could help build your business and brand as well as increase your online presence, then pop us an email or call and let’s get a meeting in place.

It’s all in the story. 

Press here for our Contact page.


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